Why JWeiss Consulting?

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 Mobility for years, and have been key drivers of digital transformation, bringing awareness to the industry of Cloud-based technology, Mobility and Smart City Initiatives, and driving thought leadership of change to the market. Prior to JWeiss Consulting, we have led the market growth for key disruptors of Parking and Mobility technology, one such company, growing the market presence to 100% YoY growth for 3 years in a row.

“One size fits all” might be great when selling socks, but not when selling Parking and Mobility solutions. Every company has a unique value proposition and distinctive differentiation. The key is to uncover and articulate that clearly to the market to rise above the noise. JWeiss Consulting employs a playbook methodology proven to drive results as the foundation of a customized strategy tailored to meet the unique priorities and challenges of each company. From messaging development to content planning, tactical plan creation and execution, each client is taken through a step by step process, proven to create a go-to-market strategy that will drive results.  

Often, Marketing is viewed as the group that puts on the fun parties and has all the great tchotchkes. If done right however, Marketing is one of the critical functions that can propel an organization to greatness. Marketing ensures the products/services address market needs and are launched optimally, identifies new market opportunity, drives market awareness and brand recognition, and accelerates sales success. While Marketing is historically the creative folks, a balance of the art of marketing with the science is critical for the strategy to fire on all cylinders. Tracking, measuring, testing and adjusting based on real-time data is key. JWeiss Consulting has built and led data driven marketing organizations to ensure maximum ROI of strategy and revenue uplift for over 15 years.

 Many companies have operated for years with the mindset that sales boots on the ground will be enough to drive sales and revenue growth over the long term. And some have taken the minimal steps to push out a few market facing promotions or attend a couple trade shows to “keep the brand lights on.” While this arguably may have been enough 5-10 years ago, this approach won’t work anymore. With technology exploding onto the market, new competitive offerings entering the market daily, and overall brand loyalty at historic lows, sales and marketing half measures just aren’t enough to handle the load anymore. With an average of 70% of a buyer’s journey taking place before the buyer is even ready to speak to a live human, a digital, market awareness/lead generation approach, in collaboration with in-market sales efforts is key to maximizing sales and building market leadership. It is critical to take some of the heavy lifting off of the sales team in building market presence, cultivating awareness and driving leads, and let them do what they do best – Close Deals.